PAKDD 2002 Workshop on
Mining Data Across Multiple Customer Touchpoints for CRM (MDCRM02)

Taipei, Taiwan, May 6, 2002

URL: http://www.mis.nsysu.edu.tw/~syhwang/mdcrm.htm

 

Sponsored by:

 

 

 

 

 

 

Workshop Programme
1330 - 1335 hrs Welcome by the Organizers
  Jaideep Srivastava, University of Minnesota, USA
  Ee-Peng Lim, National Nanyang Technological University, Singapore
  Jau-Hwang Wang, Central Police Univeristy, Taiwan
  San-Yih Hwang, National Sun Yat-sen University, Taiwan

1335 - 1425 hrs

Keynote Address
  Prof. Vipin Kumar, University of Minnesota, USA
1425 - 1540 hrs

Session 1

 

Effective Target Variable Derivation from Multiple Customer Touch-points
Wendy Gersten and Dirk Arndt, DaimlerChrysler AG, Germany

Efficient K-medoids Algorithms using Multi-centroids with Multi-runs Sampling Scheme

Shu-Chuan Chu, John F. Roddick, and J. S. Pan, Flinders University of South Australia, Australia & Kaohsiung University of Applied Sciences, Taiwan

Integrating Distributed Web Case-Bases Using ODP Concept Mapping
Cody K. P. Wong, and Simon C. K. Shiu, Hong Kong Polytechnic University, China
1540 - 1550 hrs Break
1550 - 1640 hrs Session 2
 

Data Mining for Intelligent Web Pre-fetching

Ajay B. Pandey, Ranga R. Vatsavai, Xiaobin Ma, and Jaideep Srivastava, University of Minnesota, USA

Association of Concept: An Approach to Improve the Search Engine

Mingyu Lu, Yan Wang, Yuchang Lu, and Lizhu Zhou, Tsinghua University, China
1640 - 1730 hrs Panel Discussion : "CRM - Where are the low-hanging fruits?" "
 

Chaired by: Jaideep Srivastava, University of Minnesota

Distinguished Panelists:

Naikuan Huang, Senior Vice President, Taiwan Stock Exchange

James Tsai, General Manager, MetaEdge Corporation

Rudolf Chiou, CEO of e-Hermes Technology

Joshua Huang, E-Business Technology Institute, University of Hong Kong

1730 hrs Closing