Yu-Chen Ben Yang 楊淯程

Assistant Professor
Department of Information Management
National Sun Yat-sen University

E-mail: ycyang@mis.nsysu.edu.tw
Phone: +886-7-5252000 ext. 4735
Fax: +886-7-5254799
Office: Room 4043, Management Research Building
Address: No. 70, Lienhai Rd., Kaohsiung 80424, Taiwan

Education

Research Interests

Journal Papers

  1. Guo, H., Bandyopadhyay, S., Lim, A., Yang, Y.-C., & Cheng, H. (2015). Effects of Competition among Internet Service Providers and Content Providers on the Net Neutrality Debate, MIS Quarterly. (forthcoming).
  2. Guo, H., Bandyopadhyay, S., Cheng, H., & Yang, Y.-C. (2010). Net Neutrality and Vertical Integration of Content and Broadband Services. Journal of Management Information Systems, 27(2), 243-276.

Conference Papers

  1. Yang, Y.-C., Lin, Y.-L., & Chao, W. S. (2016). A Structure-Behavior Coalescence Method For Human-Computer Interaction System Requirements Specification, HCI International (HCII 2016), Toronto, Canada.
  2. Yang, Y.-C., Cao, J., Ding, C. & Jin, Y. (2015). Predicting the Subway Volume Using Local Linear Kernel Regression. Proceedings of the third Taiwan Summer Workshop on Information Management (TSWIM 2015), Taipei, Taiwan.
  3. Yang, Y.-C., Lin, Y.-L., & Chao, W. S. (2015). An Architecture-Oriented Design Method For Human-Computer Interaction Systems, HCI International (HCII 2015), Los Angeles, CA, USA.
  4. Yang, Y.-C., Ding, C. & Cheng, H. (2015). New Service Model based on Present Biased Preferences. Proceedings of the 19th Pacific Asia Conference on Information Systems (PACIS 2015), Marina Bay Sands, Singapore.
  5. Guo, H., Bandyopadhyay, S., Lim, A., Cheng, H., & Yang, Y.-C. (2015). Effects of Competition Among Internet Service Providers and Content Providers on the Net Neutrality Debate, Tenth Annual International Conference on Public Policy and Management (10 CPPM 2015), Bangalore, Karnataka, India.
  6. Yang, Y.-C. & Ding, C. (2015). Consumer-generated Group-buying Service Model, Forum on Service Science Research (服務科學研究論壇), Taichung, Taiwan.
  7. Guo, H., Lim, A., Bandyopadhyay, S., Cheng, H., & Yang, Y.-C. (2014). ISP Competition and Content Discrimination: Implications for Net Neutrality, INFORMS Annual Meeting 2014, San Francisco, CA, USA.
  8. Yang, Y.-C., & Cheng, H. (2014). Optimal Group Promotion Strategy: the Case of Groupon. Proceedings of the second Taiwan Summer Workshop on Information Management (TSWIM 2014), Kaohsiung, Taiwan.
  9. Lin, K.-P., & Yang, Y.-C. (2014). Efficient Approximation for Large-Scale Kernel Clustering Analysis. Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China.
  10. Bandyopadhyay, S., Guo, H., Cheng, H., & Yang, Y.-C. (2009). The Vertical Integration of Content and Broadband Services: The Net Neutrality Debate. Proceedings of the Thirteenth Pacific Asia Conference on Information systems (PACIS 2009), Hyderabad, India.
  11. Kuo, D.C.L., Lin, F.-R, Chih, H.H.D., & Yang, Y.-C. (2009). Determining Appropriate Models for Service Trade from Value Chain and Value Co-Creation Perspectives. Proceedings of the Forty-second Hawaii International Conference on System Sciences (HICSS '09), Hawaii, USA.
  12. Lin, F.-R, Huang, S.-L, & Yang Y.-C. (2005). Using Radial Basis Function Networks to Model Multi-attribute Utility Functions. Proceedings of the Forth Workshop on e-Business (Web 2005), Las Vegas, Nevada, USA.

Research Grants

Books & Chapters

  1. 楊淯程、黃莉婷、蘇鈺婷，「虛擬商品購買意圖之研究：以LINE貼圖為例」，第三章，電子商務與網路社會新境界2016（梁定澎主編），國立中山大學電子商務研究中心出版，2016
  2. 陳立民、楊淯程，「雲端運算科技創業之商業機會：以經濟模型觀點分析」，第十一章，電子商務與網路社會新境界（梁定澎主編），國立中山大學電子商務研究中心出版，2014

Invited Talks

Professional Activities

Courses Taught/Currently Teaching

Adwards & Honors

Once a Gator, Always a Gator